Marketing Executive

Role Purpose

Translate business and marketing objectives into compelling, visually engaging campaigns that drive engagement, improve user experience, and deliver measurable results.

Key Responsibilities

• Take full ownership of all digital platforms, including design, implementation, and ongoing management of websites and social media.
• Develop and implement innovative strategies to enhance customer experience and digital presence.
• Plan and support promotional events, roadshows, educational fairs, and conferences.
• Conduct market analysis and track competitor activities to identify gaps and suggest corrective actions.

Detailed Job Scope

• Plan and execute digital campaigns (SEO/SEM, email marketing, social media, and display advertising).
• Design, manage, and grow our social media presence.
• Analyze campaign performance (ROI & KPIs) and provide regular reports.
• Identify trends, optimize marketing spend, and improve performance based on insights.
• Brainstorm and implement creative growth strategies.
• Collaborate on the creation of landing pages and enhance user experience across platforms.
• Evaluate new technologies and explore innovative digital tools.
• Coordinate with internal teams, agencies, and vendor partners.